News

The war for digital talent has officially started. But you cannot hire just anybody – you need someone who has a general understanding of the business and a genuine interest for technology. However, according to a recent survey from CapGemini, the problem is that over 90% of companies lack the necessary digital skills to survive in today’s market.

It seems that the biggest problem is finding someone who has profound knowledge of an area that is practically non-existent in your organisation. However, assessing someone’s skills is easier said than done.

According to OMI’s State of Digital Marketing Talent report, around 30% of Fortune 500 companies and almost 25% of smaller agencies don’t know how to distinguish between candidates with the right skills and those without them. It’s a matter of fact that most people are presenting themselves as experts, regardless of their actual experience.

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